Vision Maker Media, an updated name and brand formerly known as Native American Public Telecommunications, desired a mark that was consistent with their heritage while representing all three areas of the organization.
Though Pickering developed three options, the bird logo was ulimately selected by the board of directors and Pickering to best represent the organization. The use of an eagle is strong in the Native American Culture, viewed as messengers; the usage of this animal is an obvious fit for a communications based organization. The subtle use of negative space translates to added depth of the mark, while illustrating the “V” and “M” for Vision Maker.
Pickering developed three unique logo combinations – each one with a very distinct, versatile and unique story. The typeface on each utilized a classic serif font with clean edges, while incorporating a san-serif font to give a contemporary feel to the mark.
Vision Maker Media has a rich library of videos, articles, stories, and more that are shared online through a variety of networks. The organization's website features taxonomy (tagging of terms) and a well thought out navigation to make the accessing and sorting of content increasingly simple.
The corresponding identity kit utilized the image of the bird throughout the design, bringing a strong presence to the letterhead. A subdued color allowed the logo to pop while providing a soft background for text.
Vision Maker Media's brochure emphasized the rich color palette of the updated brand. Printed on a thick satin paper, this brochure speaks to the professionalism and sensitivity of the organization. Once again introducing the mark of the bird throughout the piece carried consistency from the identity kit to other marketing materials.
Through the use of contrast and color, the brochure draws attention to important messaging and visual elements. Incorporation of the social media icons and contact information on the lower panel allows the reader to connect or learn more through a variety of channels.