As a brand new company, Panoramic Wellness needed an identity that reflected its energy and momentum within the industry. It was important to develop a logo that was easily recognized across a variety of mediums, from large print posters to menus and promotional products. The logo represents wellness through the subtle introduction of an active person and the reverse W’s on the outer part of the mark.
Color was important for the development of the identity kit. With a focus on health and well-being, a deep, saturated color palette was introduced to emphasize the energy and vibrancy of Panoramic Wellness’ mission and vision. A QR code was introduced on the business card for easy sharing of business information.
The Panoramic Wellness website automatically reformats and adjusts to any screen size (or orientation) without the need to zoom in or zoom out. The site draws attention to core service areas while serving as a resource for all wellness-related events and activities in the area.
Desiring to reach their target audience while serving as a wellness resource, Panoramic Wellness eyed the social space as an integral part of its marketing strategy. Establishing a presence on social networks and designing timeline graphics were important steps in the launch of its social identity.