With the desire to utilize and embrace technology for future growth, NSEA has worked with Pickering Creative Group for many years to continuously update and refine their web presence. While other state education associations were offered templates to build a website, the NSEA chose Pickering to move in a different direction with a responsive design website, resulting in an informative, user-friendly web presence that supports NSEA membership recruitment efforts. The recently developed website is highly news driven as many users view NSEA information on their mobile device. Members and non-members enjoy a pleasant viewing experience as a result of the dual navigation system built to ensure member value and information access.
To ensure that content is easily accessible from any device, Pickering developed the website with a responsive design.This functionality allows for the adaptability of a website’s content and images, regardless of site visitor’s device choice (desktop, laptop, tablet, or mobile smart phone).
Use of imagery and primary real estate on the homepage ensures that the web visitor can quickly gain an overview of recent events and news from NSEA.
As a non-profit, some content is available only to members within the organization. With this streamlined navigation, members can find the information they need faster.
Through an online format, potential and existing members can stay connected to the organization with the membership sign-up form.
Receiving important notifications from NSEA is assured by using this online functionality to easily update contact information.
If there is one question, or several, the online quick contact form allows any web visitor the opportunity to ask for more information.
Stay engaged! The online calendar functionality is easily updated by the NSEA team so visitors can trust the information is always current.
Information can be accessed with the targeted baseline navigation and rich content footer. Not only does this improve the user experience, it also assists with Search Engine Optimization (SEO).
With the inclusion of social media widgets, the web visitor can direct link to NSEA’s social media pages and join the conversation.
It is important that certain content is not public facing; members use the secure login to access member-specific content at any time.
A great way to stay connected to the pulse of the organization, the News & Information section of the website shows the latest trends and events.
Developed in Drupal CMS, the website allows administrators to login from any location to update and change content on the website.