Norris Public School District 160 - 2011 Annual Report

Pickering recently designed the 2011 Norris Public School District 160 annual report mailer. Norris School District system serves the rural area south of Lincoln, NE, and boasts an overall enrollment of over 2000 students. As one of the leading academic school districts in the state of Nebraska, Norris approached Pickering about highlighting academic successes and activities in a short and concise annual report mailer.

One of the main challenges associated with creating the mailer was in providing a sizable amount of information on a relatively small format, in an approachable and engaging configuration. The solution was to highlight the impressive academic information into call-out sections coupled with actual school photos from the district. Additionally, info-graphics were enlisted for simple comparative analysis. Marketing Consultant Kelli Britten created the headline “Investing in Tomorrow’s Leaders,” which eloquently captured the overall message of the annual report and Norris School District’s dedication to academic excellence.