Nebraska Hematology Oncology, P.C.

Pickering worked with Nebraska Hematology Oncology to create a campaign that captured its motivational nature while promoting the practice and doctors. The You Can campaign which originated from stacking the website’s URL: yourcancercare.com. By making the website URL the focal point of the campaign, Pickering was able to track the number of hits to the site and ultimately gauge the overall response to the campaign. The ads also featured the doctors’ photos, adding a more personalized approach to the message.

Billboards enlisted in the Nebraska Hematology Oncology, P.C. campaign continued the You Can theme. The concise messaging translated perfectly for the medium.