Pickering Creative Group is pleased to announce the launch of Nebraska Hematology-Oncology (NHO)’s new website – www.YourCancerCare.com. An independent clinic that works with all area hospitals and health care professionals, NHO provides on-site chemotherapy services and complete cancer care coordination.
“The value of this website is twofold, generating value for both the visitor and the NHO staff,” stated Matt O’Gorman, senior marketing consultant. “Pickering developed and executed a survey for NHO’s marketing effort, in which the data is entered on the back-end of the Drupal website, to be collected, analyzed, and aggregated to deliver results.” This information can also be filtered for varying demographics to ensure NHO has relevant information to adjust its marketing strategy as necessary.
NHO’s new website has a refreshed visual aesthetic for a modern look, and a rich content footer. The information was restructured from the previous website, while allocating primary real estate to highlight the practice’s doctors. The real time news feed features industry- and patient-relevant articles in partnership with Cancer Consultants News.
Slide Show Section
A slide show incorporates the You Can campaign and provides quotes and pictures of each doctor providing a personal touch. Additionally, call-out sections provide visitors instant access to recent news and important resources.
Engaging imagery is an important element in creating a solid first impression with visitors to the site. Pickering incorporated a slideshow module within the design template that rotates compelling graphics, which NHO can update.
Rich Content Footer
A rich content footer was employed to house critical navigation elements. Rich content footers are another way to get more exposure for keywords and boost search engine optimization.
Rich Content Sidebars
Main website pages such as Types of Care utilize rich content sidebars with secondary navigation easily available.
NHO’s website has a large amount of valuable content, and a mega menu was the ideal solution. This allowed for large amounts of secondary links to be placed under certain categories and helped keep the site intuitive and functional.
Basic Contact Form
An online “Contact Us” form was created for visitors to submit their personal information so a representative from Natural Light Company can contact the potential prospect.
The spliced website template and directory structure will be implemented to Drupal, an open-source content management system (CMS). Drupal provides an easy-to-use interface and incorporates features to allow your company website administrator(s) to perform an unlimited number of content changes to the site.
Basic Search Engine Optimization (SEO)
Pickering ensures that the site’s structure, design elements, and HTML implementation practices are effectively implemented. Within the training manual, users were shown how to manage the site over the long term to maximize search engine friendliness.