Three levels of stationery were designed to meet the diverse needs of the integrated healthcare system. The premium set features a two-sided letterhead complete with a watermark on the front and an ornate pattern generated from the mark itself. The business and appointment cards, as well as the envelope stay consistent with the newly established identity. This identity kit is designed for two-color printing to keep costs consistent, while exuding a world-class feel.
To introduce the changes at Mary Lanning Healthcare, a marketing campaign has been developed to generate awareness for the new brand and shift the culture to “expect excellence.” This campaign will run until December 2012 in print, outdoor advertising, TV, and radio, as well as seeing supporting images and information on the website and social media.