Lincoln Vision Center

Creating eye-catching graphics seemed only appropriate when designing for a practice dedicated to vision. Pickering designed a welcome packet using a vibrant color palette with calming curves that mimicked the logo. The look and feel of the welcome packet set a benchmark for all remaining print collateral.

Lincoln Vision Center needed an informative, easy-to-follow brochure/vision report. It was important that the brochure highlighted the Center’s competitive advantages in a compelling and visually pleasing format. Pickering created a brochure that was simple to read and use, helping to reinforce the newly established branding.