Maintaining good vision is crucial to living a healthy and enjoyable life. Lincoln Vision Center is a state-of-the-art eye clinic offering full-scale optometric care in a warm and inviting environment. The marketing platform for LIncoln Vision Center communicates a sophisticated and welcoming message to prospective clients. The multifaceted campaign incorporates print, direct-mail, exhibits, radio, and a strong online presence.
Pickering developed a comprehensive website for the practice, featuring useful information for existing and potential patients. The site informs visitors about both the practice and eye disorders, and allows viewers to schedule an appointment. Existing patients find the contact lens catalog and featured specials as other helpful tools of the site.
Pickering developed a tradeshow banner that capitalized on existing branding to create an attention-grabbing display.
Lincoln Vision Center needed an informative, easy-to-follow brochure/vision report. It was important that the brochure highlighted the Center’s competitive advantages in a compelling and visually pleasing format. Pickering created a brochure that was simple to read and use, helping to reinforce the newly established branding.
Pickering worked with Lincoln Vision Center to create a direct-mail piece to promote the website unveiling. Visitors were encouraged to check out the website and have the chance to win a new iPod Nano. Viewership to the website increased dramatically after the mailing, and helped create some tangible buzz for the practice.
Creating eye-catching graphics seemed only appropriate when designing for a practice dedicated to vision. Pickering designed a welcome packet using a vibrant color palette with calming curves that mimicked the logo. The look and feel of the welcome packet set a benchmark for all remaining print collateral.