Lincoln Lutheran is focused on education and the development of a Christian worldview that prepares students for college and life. Counter that with a warrior for the school mascot and you have a challenging logo dichotomy! Pickering designed a logo and mark that managed to bridge these two seemingly contrasting ideas. By using a strong serif font coupled with a warrior preparing to kneel, the logo was able to emote strength and diginity effortlessly. The final mark has a classic look and feel that will serve Lincoln Lutheran for years to come.
A variation of the logo was created for Lincoln Lutheran's athletic department. This version features a larger mascot and wild font for warriors.
A third variation of the logo was created for Lincoln Lutheran Foundation and utilized the warrior mascot's cross shield.
Pickering designed a website template for Lincoln Lutheran based off the design aesthetic created for the branding. The website layout efficiently compartmentalizes key sections which creates an intuitive interface for visitors.