The website for Landscapes Unlimited provides a rich focus on company projects and four main service offerings. The new site is built in Drupal, allowing Landscapes Unlimited to customize the site with relevant content including news and events, fast facts, projects, and company information.
Utilizing tags, keywords and Google Webmaster tools, the new site maximizes the company’s online presence through improved search engine optimization and enhanced user experience.
Landscapes Unlimited recognized the need for responsive design which reformats and adjusts the site to any screen size (or orientation) without the need to zoom in or zoom out. The navigation shifts as well to improve user experience on a mobile or tablet device.
With more than 20% of their web traffic coming from mobile or tablet devices, this was a smart marketing decision.
Using a tiled layout, the home page calls attention to Landscapes Unlimited’s four key areas. With the rotating projects, news feed tile, and one tile that is entirely customizable, the company has the opportunity to highlight pertinent news items, projects or other information.
To keep its site engaging and relevant, a news and events section was developed. Using the Drupal content management system provides Landscapes Unlimited with the ability to publish and promote current events and news items.
The fast facts area gives visitors a quick glimpse of company information, including history, locations, training and development, and safety information. By segmenting this information into blocks with bold headings, the viewer is able to locate key information easily and effectively.
On interior pages, visitors can click on the attractive green banners and subheadings to expand or condense content to maximize user experience.
The project gallery features 300+ projects utilizing taxonomy to search by category, such as sports and recreation, as well as subcategory, such as track and field. It utilizes suggested search, which prompts suggestions for the user based on the information typed in the search field.
Landscapes Unlimited can mark projects as “featured” which enables them to appear in the featured projects area at the top of the page.
On the project page, when a visitor clicks on a project, a lightbox appears with additional information and engaging imagery about the project. This allows the visitor to stay on the project page for quick and easy discovery of images and information about Landscapes Unlimited’s project portfolio.
Dynamic form creation is important for gathering information from potential clients. Forms are linked to an email address where the information will be delivered once the form is submitted.
Drupal, a flexible content management system, makes it possible for Landscapes Unlimited to log into the backend of the website to make changes to content and projects.
User roles may be configured with different sets of permissions to dictate the types of changes that can be made on the site.