Pickering recently worked with Judson Irrigation to create a vinyl car wrap design for the company’s new Chevy Volt. Judson Irrigation has been designing, installing, and servicing quality underground lawn sprinkler systems in the Lincoln and Omaha area for over 39 years. With many of the company’s service vehicles already showcasing the logo, the newly acquired Chevy Volt presented the perfect opportunity to push the envelope for branding.
Initial meetings with Pickering and Judson Irrigation helped direct the project toward a partial wrap of the car with the idea of less being more. It was clear that the direction of the design needed to convey the company’s irrigation expertise while also incorporating the sleek design of the hybrid vehicle. “It was crucial to create an eye-catching design that didn’t compete with the Judson Irrigation name and contact information,” stated designer Nick Lange. “Much consideration was given to the layout to ensure that we were using the available space in the most appropriate manner possible.” The final design featured shimmering water droplets on a large blade of grass along with a spraying sprinkler head. The overall layout was streamlined along the contours of the vehicle to create a sleek appearance.
Be on the lookout for the flashy Volt, and with it being an extremely quiet electric car, you’ll definitely see it before you ever hear it!