Independent Insurance Agents of Nebraska

Independent Insurance Agents of Nebraska (IIAN) is a subsidiary of Independent Insurance Agents and Brokers of America. IIAN is a statewide non-profit trade organization that needed branding to differentiate it from the parent agency and other state organizations. Pickering developed a strong visual brand through engaging color, consistent fonts, and controlled message delivery. Subtle touches, such as the use of rounded corners and watermark images, set the IIAN apart from the competition.

This presentation folder with business card slot uses as its foundation the “Grow With Us” campaign developed by Pickering. The packet graphically delivers a presentation, as the informational cards, when laid out, form the mature tree that is the focus of the front panel of the folder.