Hoy Kilnoski Funeral Home & Crematory

Pickering created a new logo and identity kit for Hoy/Kilnoski Funeral Home & Crematory located in Council Bluffs, Iowa. The new logo designed by Art Director, Scott Claypool is a classy, single-letter monogram representing Hoy/Kilnoski's dedication to the highest quality in service and care. The logo is comprised of a soothing color palette of purple and grays, which help establish a welcoming and calming design.

Pickering created the tagline "Celebrate each life. Honor each legacy," to reflect the thought and care synonymous with Hoy/Kilnoski. The tagline helped reinforce Hoy's commitment to exceptional service provided during family and friends' trying times. In addition to creating and designing a new logo, Pickering worked with Hoy to create a new identity kit including business cards, letterhead, note cards, envelopes, and a pocket folder. All print collateral features the new logo and tagline and is printed on high-quality linen paper.

Pickering Creative Group designed a pocket folder to accompany the newly created identity kit. The folder needed enough rigidity to handle a large number of documents and to display two business cards. The solution built upon the existing branding and included features such as die cut flaps that mimicked the logo mark, slots for business cards, and a high-quality linen paper. The final product bridged functionality with a memorable aesthetic.