Gregg Electric Company specializes in comprehensive commercial, industrial, and residential electrical services. Established in 1911 in Lincoln, NE, the company needed brand consistency. Pickering designed a refreshed logo that is visually striking and easily translated to print, web, and signage for strong brand recognition. The contemporary image strategically integrated the E into the G of Gregg Electric as the horizontal inward stroke.
Corporate ID Kit
Pickering created an identity kit that incorporated the three parallel lines which construct the refreshed logo. The clean line styling of this printed material, with the use of a bold yellow accent, showcases one consistent look to create instant brand recognition for Gregg Electric.