Pickering Creative Group Client Console Search Lights

Decision Logic

Graphic Design

Decision Logic

Marketing Campaign

Decision Logic specializes in web-based restaurant data management and reporting software designed to improve profitability. The company needed a new logo that better reflected its business as information software integration services. Pickering’s solution was a logo that had a high-end, sophisticated, technological look and feel. The logo mark carefully integrates the D and L of Decision Logic in an interlocking shape reminiscent of a logic game or puzzle. It helps establish the integration and partnership mission of the company.

Pickering created business cards for the company that continued the high-tech appearance associated with the logo. The cards feature round corners and matte finish adding to the branding experience.

Decision Logic’s website was the perfect opportunity to showcase the many clients the company services. It was important to establish this recognition and avoid focusing too much on the technical aspects of the software. This was reinforced through customer testimonials and promotion of Decision Logic’s real-world restaurant experience. The site features an interactive news slider that keeps the site fresh and relevant, and a Content Management System, allowing for easy updates.

Visit the website

Decision Logic’s website was the perfect opportunity to showcase the many clients the company services. It was important to establish this recognition and avoid focusing too much on the technical aspects of the software. This was reinforced through customer testimonials and promotion of Decision Logic’s real-world restaurant experience. The site features an interactive news slider that keeps the site fresh and relevant, and a Content Management System, allowing for easy updates.

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