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Darland Construction Co.

Marketing Strategy

Darland Construction Co.

Marketing Campaign

When a company's slogan is Building to a Higher Standard, it's imperative that their online presence and print collateral reflect just that. Darland is a full-service general contractor, with both construction management and design/build capabilities, operating regionally and nationally. Darland's solution-oriented processes and attention to detail are showcased throughout the website, branding, and print materials. 

One of the hurdles that affected Darland was a misconception that the company only created large steel/warehouse type buildings. The strategy was to shift the focus to Darland's dedication to its high-quality, detail-oriented work ethic. Showcasing their work such as the impeccable stonework, landscaping, and details, accomplished this strategy.

Darland has done a tremendous job photographing and archiving its various projects throughout the years. The goal of the website was to let the photography speak for itself. The site features a large project gallery where visitors take a virtual tour of Darland’s work. The ultra-clean site is informative, easy to navigate, and visually rich. As Darland continues to create outstanding landmarks, the website’s Content Management System will allow Darland employees to easily add new photos of projects and events. 

Visit the website

Darland has done a tremendous job photographing and archiving its various projects throughout the years. The goal of the website was to let the photography speak for itself. The site features a large project gallery where visitors take a virtual tour of Darland’s work. The ultra-clean site is informative, easy to navigate, and visually rich. As Darland continues to create outstanding landmarks, the website’s Content Management System will allow Darland employees to easily add new photos of projects and events. 

Visit the website

Pickering developed a straightforward brochure that showcases Darland's work and attention to detail. Strong messaging was created with bold copy emphasizing the company’s core values.

Pickering has worked with Darland to create e-newsletters that promote newly completed projects and future endeavors. This correspondence helps to inform viewers, while also keeping them cognizant of the Darland brand.

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