Pickering designed an identity kit that played off of the newly established branding. The printed material is fun yet professional, reflecting the philosophy of the practice. The strong shapes and colors work to create instant brand recognition.
With a brand new location being built, Central Virginia Orthodontics wanted to promote their stunning new venue. Print ads were created using established branding and incorporating photos of actual clients, adding a personal touch. A colorful billboard was also part of the ad campaign.