Selecting a new color palette to include rich burgundy and a calming taupe, was key in the Brownstone Properties logo refresh. The elements of the logo were kept similar to the previous mark to continue the strong community brand recognition. The shield was redesigned to create a contemporary look, yet remain with a classic style graphically stating the organization is established.
The new look was carried through to the new corporate identity kit. The new two-sided business cards incorporate the established color palate and graphically feature the logo on the back, with more of an artistic feel. The typography was cleaned up to complement the dynamic burgundy used to feature elements throughout the kit.