Pickering Creative Group
Client Console
Search
Lights
The Internet provides an immense opportunity for you to interact directly with your current and prospective customers. Comprehensive website planning, design, and development is the true passion of Pickering’s web development team. Our website projects range in size and scope, yet share a quality of professional integrity that engages site users with compelling messages and intuitive functionality.
Pickering Creative Group can fulfill your online business requirements with web application development, custom and open source content management systems, and visual designs that will function on a wide range of web-enabled devices.
Responsive design is the adaptability of a website’s content and images, regardless of the device used to access the website. Smart phones and tablets are rapidly becoming the primary method for people to access information online. As you think long term about your website, you want to be sure it is attractive and functional on all devices. Responsive design offers that capability. The layout of your content is displayed in a user-friendly format if your screen is 27" or 3.5".
How do you plan for a responsive design site?
It is important to understand how the website will react when viewed on a desktop or mobile screen resolution. Prioritization of content and design elements is key. As your website adjusts to a smaller screen resolution, you want to ensure the high-priority elements are visible, accessible, and functional.
Does everyone need a responsive design website?
While a responsive design is an excellent solution, you may discover that a separate mobile website is a better fit to achieve your website marketing goals. For example, you may require unique features that are specifically designed for a mobile visitor, and you may wish to track mobile web traffic separately.
Understanding your goals and audience, is paramount to deciding the best way to position your organization on the web. For questions, or more information on responsive design and how that may impact your long-term website goals, contact Matt O’Gorman, senior marketing consultant at 402.423.5447.
