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The Internet provides an immense opportunity for you to interact directly with your current and prospective customers. Comprehensive website planning, design, and development is the true passion of Pickering’s web development team. Our website projects range in size and scope, yet share a quality of professional integrity that engages site users with compelling messages and intuitive functionality.
Pickering Creative Group can fulfill your online business requirements with web application development, custom and open source content management systems, and visual designs that will function on a wide range of web-enabled devices.
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The world is full of TLAs (that’s three letter acronyms) and the tech world is no different. Have you ever found yourself sitting in a meeting and hearing everything from ZIP to URL and JPEG to PDF? You may know what they are, but not how to explain them. SEO is no different. Many know what it is, or have heard of it, but can’t always explain what the letters stand for and why SEO is important. SEO is certainly a key focus for each member of the Pickering team. We are well versed in the subject and our web team works to stay ahead of the SEO curve. So let’s get started.
What is search engine optimization?
SEO is the visibility of your website to search engines such as Bing, Google, or Yahoo. The more focus placed on SEO, the higher your website will be in the search engine results rankings.
Is SEO important?
The hard and fast answer — yes. A better question might be, “why is it important?” With more than 14 billion online searches each month, where your website falls on the search results page matters. SEO is the essence to your online activity through search engines, and is something that shouldn’t be taken lightly.
While SEO is constantly evolving and your search engine ranking can fluctuate, we’ve put together our three-step process to improve the visibility of your website.
Develop
Your website needs to be more than simply user-friendly. It needs to go beyond being aesthetically pleasing. Your website needs to integrate SEO from the ground up. Developing with a content management system (CMS) such as Drupal is a step in the right direction to organically increase your rankings. Inclusion of SEO basics such as key words in title and alt tags, a text-based navigation, and understanding robots cannot read images or Flash-based content can be the foundation to that top ranking on Google. Because the algorithms to pick the top ranking are always changing, no one can guarantee your organization will have the top spot on any search engine. The Drupal CMS prepares your website for search engines in a way that is unmatched by any other CMS.
Create
Once the site is developed in an SEO-friendly manner, the next step is to import your content. Even in this technology age, you still need to remember — content is king. The relevancy of the key words you choose will make a difference. You may want to repurpose all of your content to ensure you are selecting effective keywords to allow the search robots to find your content faster. Location specificity is just one of the many ways you can make your organization more relevant in search engine results. Thus, landing you a higher ranking from search engines.
Maintain
Maintaining your SEO health is vital to the visibility of your website. Focus on ensuring the content is relevant and fresh, while always incorporating those necessary key words and phrases. You may want to consider incorporating other web-based strategies to grow your web presence, such as the addition of social media or a blog. Incorporating Facebook, Twitter, or LinkedIn pages into your existing marketing strategy is a commitment and so is management of a blog. It is important to evaluate the manpower it takes to maintain these applications and whether or not you can consistently provide content that brings value to the viewer.
To garner a wider web-based footprint, consider backlinking. Backlinks are incoming links to a website or page from another source. Posting on Facebook, Twitter, and LinkedIn with the intent to direct back to your site is one of the easiest ways to backlink. Consider other sources of social media to share your story, such as, Reddit, delicious, YouTube, StumbleUpon and even the blogosphere. Each time a web page refers a visitor to your site, search engines consider that a “vote,” which can help you win a higher results rank. Just remember to share throughout the worldwide web each time you add something to your site… staying relevant in the eyes of search engines.
Want to know more?
At Pickering, our team is experienced in the controls of building an SEO friendly website from the ground up, providing support during content creation, and supplying recommendations to maintain your new online identity. If you have questions or want to discuss technical information about how we develop websites, we would be happy to meet with you. Please call 402.423.5447 or click here to contact us.
