A strong brand identity and appealing visual presence are powerful marketing tools from which all great print and web material is derived. The Pickering team combines purposeful design elements with progressive talent and technology to create an impacting impression on your customers. We collaborate with you to develop a modern logo design, amazing print material, dynamic tradeshow exhibits, and other effective communication tools to drive your business forward.
Quick Response (QR) Codes seem to be popping up everywhere. We’ve seen them on business cards, in magazines, even on wrapped vehicles. According to comScore, 14 million mobile users in the U.S. scanned QR or barcodes during June 2011. So it makes sense we are seeing them more, because people are using them more; and definitely talking about them more.
What is a QR Code?
A QR code is a unique 2D barcode that directs the user to a specific mobile optimized, web-based location instantly through the use of a QR Code reader app. Any number of apps are available for download, at no cost to the user, for a variety of mobile devices.
Understanding a QR code and its purpose can be only half the battle. As a marketer, it’s important to understand how to effectively implement these codes into your overall marketing strategy.
Why you should incorporate QR Codes in your strategic marketing campaign:
Control web-based messaging
A QR code is the perfect way to direct the user to specific web-based content. The functionality of a QR code goes beyond directing the user to a mobile-optimized version of your website. Consider the opportunities if you had a code that would do any of the following:
Creative platform for consumer call to action
What do you want viewers to do after they’ve scanned the code? Sign up for a newsletter or add contact info. to their phone? Using these codes are a unique way to interact with your audience. Let’s face it, it’s human nature to be curious, when people see these codes, they scan them. Just remember to actually ask the viewers to do something once they are there.
Cost effective to implement
You or your organization could create one or hundreds of QR Codes at little or no cost. Searching the Internet will provide countless software selections to choose from for the creation of your code.
Easily track successes
Setting up a QR Code campaign will allow you to track how many visits to the URL were a result of the code scan. Many QR code generators will offer analytic services that provide in depth information with tracking capabilities.
Developed in 1994 by Toyota to track the location of parts in vehicle manufacturing, the codes have hit the global mainstream. Remember, more than 14 million mobile codes were scanned in June in the U.S. alone... imagine the impact this is making worldwide.
These codes are flexible in size and even color. Depending on where the code is developed, you can include text and imagery. They can also be placed virtually anywhere — pocket folders, t-shirts, we’ve even seen QR code tattoos. The only place (that we are aware of) a QR code is not welcome is on billboards, for obvious safety reasons.
These codes can be created online at no cost, and just as easily embedded on websites or designed to fit with your current branding and marketing initiatives. Consider adding a code to your tradeshow exhibit. Imagine the buzz you would create if you were selling an item and the consumer could pay through the PayPal BUY NOW functionality of a QR code!
Four QR Code rules to follow:
If you have any questions or want to know how to implement QR codes into your marketing strategy, we would be happy to meet with you. Please call 402.423.5447 or click here to contact us.