Tradeshow & Exhibits

1. Know your resources.
   Properly preparing for tradeshows and conferences is more than simply constructing the display. Logistics, technology, and floor components can add a truly interactive experience for your prospective customers. Pickering’s years of experience with tradeshows and exhibits allows you access to a team of marketing professionals for suggestions, tools, and assistance. A business partnership with Pickering Creative Group provides you an opportunity to capitalize on the experience and creativity of an expert just when you need it.
2. Do sweat the small stuff.
   Details, details, details. When preparing for a conference or tradeshow, the details will set you apart from your competition. If you attend only a few shows each year, the small, very noticeable details may slip your mind until the last minute. Collaborating with Pickering’s team allows you to arrive at the conference relaxed, confident, and ready to immediately make an impact.
3. Go all out.
   Our exhibits expert will help you think big. A well executed tradeshow plan and properly designed display will make you the “talk of the show.” Think beyond a one-dimensional display with a brochure and conceptualize what the future can hold. Pickering Creative Group is continually researching the latest trends in social media, technology, and design so your visual presence can showcase your strengths.
4. Examine the evidence.
   The evidence is in the exhibits. Pickering has a reputable history and proven portfolio. Our diverse client base and exhibits compilation speak for themselves. Pickering was established in 1979 and has continued to provide exceptional services in the areas of marketing, web development, graphic design and tradeshow exhibits.
5. Think three.
   Three-dimensional components make your presence stand out. The proper use of depth, color, and placement of display components will set you apart from your competitors. Pickering’s team strategically creates designs and provides marketing solutions to transform your tradeshow exhibit.
6. Expend energy. 
   Depending upon the length of your event, the energy expended can be exhausting. Studies show managing a tradeshow booth should be done in four-hour increments. (Longer than four hours, staff lose excitement, energy and ultimately engagement of those attending the show.) If needed, rely on the Pickering team to help man your tradeshow booth. Our well-versed team is sensitive to the high energy it takes to properly represent your business in a variety of settings.
7. Determine your goals. 
   Carefully evaluate your primary goal in attending a conference or tradeshow. Is your objective to increase name recognition, introduce a new product, gather contact information or provide a service? Pickering’s exhibit experts will help develop a powerful display, while strategically planning to maximize your tradeshow investment and reach your goal.
8. Be deliberate. 
   When planning and developing your exhibit, Pickering’s team is deliberate in creating effectective design components. Each aspect of the display should be designed with a specific function or goal in mind.
9. Showcase your strengths. 
   Exhibits and tradeshow participation should be purposeful and convey a look, feel, or message that is consistent with your business portfolio and highlights what your company does well. Choosing a business partner to assist you with exhibits should go beyond choosing photos for a display board. Your team should have a comprehensive, involved understanding of all your marketing needs.
10. Go holistic. 
    Marketing and communication strategies are only powerful if they provide a holistic approach to meeting the objectives of your overall business plan. At Pickering, we have the expertise to assist you beyond ad development or placement. With our marketing consultants, graphic designers, web developers, and exhibits team, we can create and execute a strong strategy to propel your company forward. Fast!

Let’s get started...