Pickering Creative Group Client Console Search Lights

Do You Need a Mobile Website?

Web Development

Web Development

Engage The Experience

The Internet provides an immense opportunity for you to interact directly with your current and prospective customers. Comprehensive website planning, design, and development is the true passion of Pickering’s web development team. Our website projects range in size and scope, yet share a quality of professional integrity that engages site users with compelling messages and intuitive functionality.

Pickering Creative Group can fulfill your online business requirements with web application development, custom and open source content management systems, and visual designs that will function on a wide range of web-enabled devices.

Share This
Share

Do You Need a Mobile Website?

Do You Need a Mobile Website?

A traditional website may no longer be the most effective means to reach your entire audience. With the increase in mobile Internet users, a review of your overall marketing plan may indicate you need an alternative method to engage your visitors. You’ve got a website; at this point you should have a social media presence. Is a mobile website upgrade your next step?

Consider these statistics:

  • Smartphones represent nearly 50% of all mobile devices sold today
  • Nine in ten (87%) Smartphone owners use their phones as Internet portals; 78% of them do so everyday
  • Nearly one-third of Smartphone owners use their phone as their primary Internet connection
  • More than 65 million tablets are expected to sell in 2011
  • 35% of mobile workers use mobile tablets to surf the Internet, 36% send and receive email, and 7% use a mobile tablet for watching video

As you read that, you are thinking, “I need a mobile website… like, yesterday!”

Not so fast.

A little research goes a long way in determining your needs for a mobile site. Pickering recommends reviewing your website’s analytics to reveal not only the percentage of visitors using mobile devices, but which pages they’re accessing and what devices they’re using. Pinpointing this information will ensure that you’re reaching your audience in the most effective and engaging interface possible. As we continue to see a strong surge in users accessing the web from mobile devices, Pickering encourages you to assess your analytics to determine what’s best for your Internet traffic.

With the mobile landscape constantly changing, our expert team of developers and marketing strategists continuously educate themselves on the trends and technologies of mobile web browsing. We have the knowledge and ability to design and develop mobile sites that are optimized for a variety of devices and that cater directly to your specific needs. With mobile Internet users on the rise, our team can help you answer not just why, but when.

It’s possible that you won’t need to fully redevelop your website. Our web team builds sites that only need a mobile template upgrade. This saves our clients the time and resources of managing content in two areas.

Case in point.

When a client first approached Pickering about creating a mobile site for the company’s website, the timing wasn’t right. Google analytics indicated that only 1% of site traffic was coming from mobile phones. Flash forward six months later and mobile traffic had jumped to 14% of visitors — a staggering thirteen-fold increase. Pickering worked in tandem with the organization to design and develop a mobile site, which allows visitors to access content and information directly from their phones. Through research and strategy, our client is now maximizing its reach to its target applicants that are on the go.

To learn more from Pickering, sign up for our monthly newsletter and follow us on Facebook and Twitter.