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Pickering Rebrands Progress Printing Plus

Marketing Strategy

About Pickering Creative

Where Strategy & Creativity Ignite

Pickering Creative Group is a marketing communications firm providing client-focused solutions in the areas of marketing, graphic design, website development, and tradeshow exhibits.

Strategy and creativity have long led the way to success in science, art, business, and industry. Today, these two fundamental elements are the guiding principles of all we do at Pickering Creative Group.

At Pickering Creative Group, our research, analysis, and expertise result in sound marketing and communication strategies that become the foundation for your success. These strategies are realized in our work, infused with engaging creativity that breaks through the clutter, captures attention, and motivates action.

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Pickering Rebrands Progress Printing Plus

Pickering Rebrands Progress Printing Plus
Thu, 01/05/2012

Pickering Creative Group is pleased to announce the launch of Progress Printing Plus’ new identity and website—www.ProgressPrintPlus.com—developed in tandem with the organization’s 50th anniversary milestone. The Virginia-based printing company serves a nationwide clientele, and specializes in the production of high-quality printed catalogs and specialty publications for many recognizable brand names.

“Our team’s process of evaluation, planning, and execution of a 360° Communication Strategy resulted in the creation of an extensive print campaign,” stated Tina Joyce, marketing consultant. “The creative print platform (with more than 15 marketing pieces) showcases the refreshed corporate identity and messaging to intentionally create name recognition in the industry and empower print in the minds of consumers.” The platform extends to an online presence including Progress Printing Plus’ new website developed in Drupal. Within the first 60 days of launch, the website had nearly 2,000 visitors—with unique visitors comprising 70%.

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