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Pickering Launches Social Media Campaign for Amigo’s & Kings Classic

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Pickering Launches Social Media Campaign for Amigo’s & Kings Classic

Pickering Launches Social Media Campaign for Amigo’s & Kings Classic
Tue, 05/10/2011

Pickering Creative Group is proud to announce the launch of the Amigo’s & Kings Classic Facebook campaign. The business fan page — www.facebook.com/AmigosKings –– was launched in conjunction with a marketing campaign introducing the new Fiesta Fit menu in February 2011. The fan page is representative of all Amigo’s & King’s Classic locations and utilizes FMBL for customized landing pages for fans and non-fans.

 “This campaign is a great example of using a social media as a platform to inform and engage Amigo’s & Kings Classic customers,” stated Account Manager, Matt O’Gorman. “More than 70% of the page’s fan base was generated through Facebook’s pay per click advertising.” This is a great example of leveraging social media to drive awareness of the organization’s brand and products. The fan page garnered over 700 fans in the first three months and continues to grow.

 

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