Pickering Creative Group
Client Console
Search
Lights
Pickering Creative Group is a marketing communications firm providing client-focused solutions in the areas of marketing, graphic design, website development, and tradeshow exhibits.
Strategy and creativity have long led the way to success in science, art, business, and industry. Today, these two fundamental elements are the guiding principles of all we do at Pickering Creative Group.
At Pickering Creative Group, our research, analysis, and expertise result in sound marketing and communication strategies that become the foundation for your success. These strategies are realized in our work, infused with engaging creativity that breaks through the clutter, captures attention, and motivates action.
Pickering Creative Group is pleased to announce the launch of a new mobile website for Nature’s Variety. The natural pet food company located in Lincoln, Nebraska, wanted to build upon the accessibility of www.NaturesVariety.com. The creation of the mobile version allows significant improvement to the user experience and satisfaction while increasing portability and connectivity.
Analytics showed that over ten percent of current users to the old site were accessing it via smart phone. With this number likely to exponentially grow in the near future, Nature’s Variety turned to Pickering to design and develop a site that was optimized for a variety of mobile devices. Although the entire site can be accessed via mobile, it was important to deduce down the most important features that mobile users were likely to access. These features, such as a store locator, feeding guide, and FAQ, were placed near the top of the page for quick entry. The entire design was streamlined and optimized to ensure a fast upload time and the ability to quickly scan through pages.
The entire look and feel of the Drupal CMS developed site is consistent with the Nature’s Variety brand, from the navigation, to the graphics and the familiar slide show. The site is integrated with social media including Facebook, Twitter, and YouTube. A rich content footer was included with important links for coupons, eNewsletter signup, and a clickable toll-free number. The site is apt to be a fulfilling experience for every visitor.
