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New Identity for Lexington Regional

Marketing Strategy

About Pickering Creative

Where Strategy & Creativity Ignite

Pickering Creative Group is a marketing communications firm providing client-focused solutions in the areas of marketing, graphic design, website development, and tradeshow exhibits.

Strategy and creativity have long led the way to success in science, art, business, and industry. Today, these two fundamental elements are the guiding principles of all we do at Pickering Creative Group.

At Pickering Creative Group, our research, analysis, and expertise result in sound marketing and communication strategies that become the foundation for your success. These strategies are realized in our work, infused with engaging creativity that breaks through the clutter, captures attention, and motivates action.

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New Identity for Lexington Regional

New Identity for Lexington Regional
Thu, 09/08/2011

Lexington Regional Health Center, formerly Tri-County Hospital, has launched its new website — www.LexingtonRegional.org. Designed and developed by Pickering Creative Group, the website is a direct extension of the organization’s rebrand facilitated by Pickering in conjunction with the health center’s name change.

“Pickering has helped move us to the next level,” stated Amanda Fischer-Penner, director of marketing and public relations with Lexington Regional. “Working with Pickering has been a great experience, the (Pickering) team has been dedicated to our rebranding project, and they are always available to help.”

The website developed with Drupal CMS serves as a resource and communication tool for the health center’s community, which expands beyond the city limits of Lexington, Nebraska. Featuring a calendar of events, a physician finder, and a feed of current news, the fresh and sleek design provides a navigation-friendly experience for visitors, while creating a strong search engine optimized web presence.

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