Pickering Creative Group
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Pickering Creative Group is a marketing communications firm providing client-focused solutions in the areas of marketing, graphic design, website development, and tradeshow exhibits.
Strategy and creativity have long led the way to success in science, art, business, and industry. Today, these two fundamental elements are the guiding principles of all we do at Pickering Creative Group.
At Pickering Creative Group, our research, analysis, and expertise result in sound marketing and communication strategies that become the foundation for your success. These strategies are realized in our work, infused with engaging creativity that breaks through the clutter, captures attention, and motivates action.
We have a lot of catchphrases here at Pickering Creative Group. One that we use both internally and with clients is, keeping things “fresh and relevant.” What does that mean? Exactly what it sounds like… the design and content needs to be current and applicable to the industry and target audience.
Sometimes staying fresh and relevant means a total design overhaul, new logo, new branding, and repurposed tagline. Other times, it simply means evolving your current identity. Maybe it's a tweak on the Pantone scale, omitting pieces of the logo, or switching typography; regardless, these strategic adjustments rejuvenate your look.
Reasons vary for considering a refresh instead of a redesign, and at Pickering we assess that on a client-by-client basis. Below are some indications that it may be time to reevaluate your look:
If you answered yes to any of the questions above, now may be the time to look at evolving your brand to the next level.
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