Pickering Creative Group
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Pickering Creative Group is a marketing communications firm providing client-focused solutions in the areas of marketing, graphic design, website development, and tradeshow exhibits.
Strategy and creativity have long led the way to success in science, art, business, and industry. Today, these two fundamental elements are the guiding principles of all we do at Pickering Creative Group.
At Pickering Creative Group, our research, analysis, and expertise result in sound marketing and communication strategies that become the foundation for your success. These strategies are realized in our work, infused with engaging creativity that breaks through the clutter, captures attention, and motivates action.
Progress Printing Plus, located in Lynchburg, Virginia, has dedicated years to serving the print community with quality products. Solid preparation, speed, expertise, quality, collaboration, commitment, and results are terms relating to what drives the mission of Progress Printing—“plus” the services and capabilities that drive the company forward.
“So why print? The idea from this campaign is simply based on the readers’ experience and how print is a part of their daily lives,” states graphic designer, Jonathan Pierce. “By defining 12 core industries of Progress Printing Plus' clients, we were able to make a relation between the print buyers and the people who read these publications/catalogs. As a whole, people would rather sit on their couch and view a catalog of interior decorations than sift by the hour online. Our goal was to take that premise and remind print buyers of the importance of this connection.
The calendar features the tagline “Experience Print,” which simply yet elegantly narrates the entire theme. Each spread features hands holding a printed picture in front of the actual scene, creating a clever juxtaposition and an intriguing storyline. Additionally, a Soft Touch aqueous coating was used with a Spot Gloss UV on the "catalog" design component of each spread. This campaign was spearheaded by the 2012 calendar, followed by monthly postcards, print ads, and outdoor placement.
