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Marketing Strategy

Marketing Strategy

Marketing Strategy

Make Your Mark

Pickering Creative Group is committed to researching and understanding your business. Building collaborative partnerships with business owners allows us to strategically engage in effective planning. Pickering’s team of marketing professionals will help you make purposeful decisions regarding product positioning, consistent messaging, communication strategy development, and creating a strong visual presence.

Tailored specifically for the diverse needs of our clients, Pickering has developed packages offering different levels of marketing, public relations, and communication support. We analyze the market and your competition to develop marketing and communication strategies that create interest, motivate action, and build customer loyalty.

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Vision Maker Media

  Vision Maker Media, an updated name and brand formerly known as Native American Public Telecommunications, desired a mark that was consistent with their heritage whil... Read More

Lexington Regional Health Center

Selecting vibrant and strong colors for the Lexington Regional color palette was a direct reflection of the staff and quality of care one receives at the health center. The laye... Read More

Smile Innovations

Conveying an innovative yet approachable brand was a key factor in the creation of Smile Innovation’s logo design. Smile Innovations, located in Lincoln, is dedicated to p... Read More

Lester Electric 50 Year Anniversary

Lester Electric, located in Lincoln, NE, is a world leader in industrial battery chargers, and recently celebrated 50 years of business. To celebrate this momentous occasion, Le... Read More

VC Design & Build

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Landscapes Unlimited

The marketing strategy for Landscapes Unlimited was driven by a focus on projects and the pillars of service. Simplifying and categorizing the areas of Landscapes’ experti... Read More

Sedation Dentistry

Sedation Dentistry of Grand Island is dedicated to providing dental services in a calm and relaxing setting. Pickering designed a logo that communicates relaxation through a ser... Read More

Panoramic Wellness

As a brand new company, Panoramic Wellness needed an identity that reflected its energy and momentum within the industry.  It was important to develop a logo that was easil... Read More

Nebraska Association of School Boards - NASB

With a desire to strengthen public education for all Nebraska Children, NASB focused on updating its identity to reflect the growing changes in education and school board govern... Read More

HAB Aquatic Solutions

Based in Lincoln, NE, HAB Aquatic Solutions works to restore water quality to lakes and rivers through a specialized process. HAB has worked with Pickering on a number of projec... Read More


With continuous changes taking place in health care, the Educator’s Health Alliance serves as a resource and advocate for educators’ needs. Encompassing three s... Read More

Mary Lanning Healthcare

Three levels of stationery were designed to meet the diverse needs of the integrated healthcare system. The premium set features a two-sided letterhead complete with a watermark... Read More

Progress Printing Plus

The Pickering team embarked on a multi-month process of evaluation, planning, and execution of a 360° Communication Strategy for Progress Printing Plus. In order to develop ... Read More

Nebraska Hematology Oncology, P.C.

A person coping with cancer or blood disorder wants to be cared for, supported, and informed. The Nebraska Hematology-Oncology marketing platform communicates the clinic’s... Read More

Red Cloud | Guide Rock

Smaller communities offer a variety of advantages to families and businesses, but it can be challenging to convey them in a compelling manner. The Red Cloud | Guide Rock brandin... Read More

The Willa Cather Foundation

Fans and scholars of Willa Cather are passionate about the author, her life, and the prairie landscape that inspired her writings. The online community created to celebrate the ... Read More

Christian Heritage

There is always a need for safe and loving foster homes for children. Many agencies provide this important service, but only Christian Heritage is driven by a religious mission.... Read More

NUtech Ventures

NUtech Ventures is the organization charged with “technology transfer” within the University of Nebraska system, which involves working with industry and university ... Read More

Darland Construction Co.

When a company's slogan is Building to a Higher Standard, it's imperative that their online presence and print collateral reflect just that. Darland is a full-service ge... Read More

Legacy Retirement Communities

Gone are the days of quiet, unremarkable retirement. Today, retirees expect personal enrichment, physical activity, new friendships, and fresh, fine dining. The marketing platfo... Read More

Central Virginia Orthodontics

Everyone deserves a healthy and confident smile. The marketing platform for Central Virginia Orthodontics communicates the practice’s commitment to providing advanced, per... Read More


Cheminova’s Fyfanon ULV had been the gold standard in mosquito control, but had lost market share to newer products. By repositioning Fyfanon as a critical part of a resis... Read More

Lincoln Vision Center

Maintaining good vision is crucial to living a healthy and enjoyable life. Lincoln Vision Center is a state-of-the-art eye clinic offering full-scale optometric care in a warm a... Read More