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About Pickering Creative

Marketing Strategy

About Pickering Creative

Where Strategy & Creativity Ignite

Pickering Creative Group is a marketing communications firm providing client-focused solutions in the areas of marketing, graphic design, website development, and tradeshow exhibits.

Strategy and creativity have long led the way to success in science, art, business, and industry. Today, these two fundamental elements are the guiding principles of all we do at Pickering Creative Group.

At Pickering Creative Group, our research, analysis, and expertise result in sound marketing and communication strategies that become the foundation for your success. These strategies are realized in our work, infused with engaging creativity that breaks through the clutter, captures attention, and motivates action.

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Tradeshow Design Guidelines

Feb 22, 2012 — Tradeshow Design Guidelines

When it comes to tradeshow design, the possibilities are literally endless. With so many different tradeshow options from banners to large islands and everything in between, it’s easy to be overwhelmed when it ... Read More
Defining and Achieving Your Marketing Goals

Feb 17, 2012 — Defining and Achieving Your Marketing Goals

As a key component of your business, it is vital for all marketing efforts to distinguish who you are, what you do, and where you are going as an organization. Having a solid plan is the foundation to creating ... Read More
Wilcox Promoted to Lincoln President

Jan 23, 2012 — Wilcox Promoted to Lincoln President

Pickering Creative Group is proud to announce the promotion of Trent Wilcox to president of the Lincoln office. Previously serving as vice president, Wilcox has been a part of the Pickering team for nearly five... Read More
Keiser Promoted to Director of Web Technology

Jan 16, 2012 — Keiser Promoted to Director of Web Technology

Pickering Creative Group is pleased to announce that Michael Keiser has been promoted to Director of Web Technology. Keiser has been with Pickering since 2010, and was formerly a web developer.In his new positi... Read More
Web App vs. Native App

Jan 11, 2012 — Web App vs. Native App

We are all aware of the ever-evolving technical landscape. It began with the Internet, and now things are changing faster than you can type a URL. Understanding how to effectively communicate your organization’... Read More
Experience Print â Progress Printing Plus unveils 2012 Calendar

Jan 9, 2012 — Experience Print — Progress Printing Plus unveils 2012 Calendar

Progress Printing Plus, located in Lynchburg, Virginia, has dedicated years to serving the print community with quality products. Solid preparation, speed, expertise, quality, collaboration, commitment, and res... Read More
Pickering Rebrands Progress Printing Plus

Jan 5, 2012 — Pickering Rebrands Progress Printing Plus

Pickering Creative Group is pleased to announce the launch of Progress Printing Plus’ new identity and website—www.ProgressPrintPlus.com—developed in tandem with the organization’s 50th anniversary milestone. T... Read More
Performance Aircraft's New Website Takes Off

Jan 5, 2012 — Performance Aircraft's New Website Takes Off

Pickering Creative Group is pleased to announce Performance Aircraft’s new website—www.FlyPerformance.com. The Lincoln-based organization is an all-encompassing flight center with professional flight training a... Read More
Logo Refresh Before and After

Oct 26, 2011 — Logo Refresh Before and After

We have a lot of catchphrases here at Pickering Creative Group. One that we use both internally and with clients is, keeping things “fresh and relevant.” What does that mean? Exactly what it sounds like… the de... Read More
Zinsser Plastic Surgery Goes Live

Oct 6, 2011 — Zinsser Plastic Surgery Goes Live

Pickering Creative Group is pleased to announce the website launch for Zinsser Plastic Surgery in Richmond, Virginia. Developed in Drupal CMS, the newly designed website — www.ZinsserPlasticSurgery.com — provid... Read More
Crete Carrier Jobs Goes Mobile

Sep 26, 2011 — Crete Carrier Jobs Goes Mobile

Crete Carrier Corporation, one of the largest privately owned trucking companies in the country, is proud to announce the launch of its new mobile-optimized driver recruitment websites. Grab the nearest smartph... Read More
Pickering Launches Tiny Hands International

Sep 19, 2011 — Pickering Launches Tiny Hands International

Pickering is pleased to announce the launch of the Tiny Hands International website - www.TinyHandsInternational.org. Tiny Hands is a Lincoln-based, Christian non-profit organization dedicated to empowering the... Read More
Pickering Adds Yelkin to Staff

Sep 15, 2011 — Pickering Adds Yelkin to Staff

Pickering Creative Group is pleased to announce the addition of Ben Yelkin, to the Lincoln, Nebraska, business development team. In his role, Yelkin will take a tradeshow and exhibits focus, while working close... Read More
New Identity for Lexington Regional

Sep 8, 2011 — New Identity for Lexington Regional

Lexington Regional Health Center, formerly Tri-County Hospital, has launched its new website — www.LexingtonRegional.org. Designed and developed by Pickering Creative Group, the website is a direct extension of... Read More
Lincoln AMA Selects Scott Claypool

Aug 2, 2011 — Lincoln AMA Selects Scott Claypool

The Lincoln, Nebraska, chapter of the American Marketing Association (AMA) has elected Pickering’s own, Scott Claypool, art director, to join the organization’s board of directors. Serving as the Prisms Vice Pr... Read More
Elder Joins Pickeringâs Virginia Team

Jul 26, 2011 — Elder Joins Pickering’s Virginia Team

Pickering Creative Group is pleased to announce the addition of Jamey Elder, marketing consultant, to the Lynchburg, Virginia, office. In his role, Elder will work with Pickering’s marketing services team by in... Read More
Gregg Electric Company's New Identity Showcased on New Website

Jul 18, 2011 — Gregg Electric Company's New Identity Showcased on New Website

Gregg Electric Co., Lincoln’s full service electrical contractor since 1911, is celebrating its 100th anniversary with a revitalized look and website. Located at www.greggelectric.net, the new site is developed... Read More
United Farmers Cooperative Goes Live

Jul 18, 2011 — United Farmers Cooperative Goes Live

Pickering Creative Group is pleased to announce the launch of United Farmers Cooperative’s newly designed and developed website found at www.UFCoop.com. The site, developed with the Drupal content management sy... Read More
Cromwell Communications' New Site Goes Live

Jul 15, 2011 — Cromwell Communications' New Site Goes Live

Cromwell Communications, a leading provider of video-based staff education for hospitals and long-term care/assisted living centers, has a newly designed and developed website created by Pickering Creative Grou... Read More
New Website for J.E. Jamerson and Sons

Jul 12, 2011 — New Website for J.E. Jamerson and Sons

Virginia based J.E. Jamerson and Sons launched a new website — www.jejamerson.com — designed and developed by Pickering Creative Group. J.E. Jamerson and Sons, established in 1946, continues to build a reputati... Read More
Lynchburg Dental Center Gets New Online Identity

Jul 1, 2011 — Lynchburg Dental Center Gets New Online Identity

Lynchburg Dental Center’s new website — www.lynchburgdentist.com — developed in Drupal by Pickering Creative Group, is an informative website that provides current and prospective patients with valuable informa... Read More
Pickering Launches Sampson Construction Site

Jun 30, 2011 — Pickering Launches Sampson Construction Site

Pickering Creative Group is pleased to announce the launch of Sampson Construction’s newly developed website. Sampson Construction, a leader in the commercial construction industry for the past 59 years, partne... Read More
Pickering Develops College of Hair Design Mobile

Jun 30, 2011 — Pickering Develops College of Hair Design Mobile

Turn your cell phone on, Pickering Creative group just launched a new mobile site for the College of Hair Design. Visitors to the site – www.CollegeofHairDesign.com – will find useful information about the coll... Read More
Pickering Launches Nature's Variety Mobile Site

Jun 29, 2011 — Pickering Launches Nature's Variety Mobile Site

Pickering Creative Group is pleased to announce the launch of a new mobile website for Nature’s Variety. The natural pet food company located in Lincoln, Nebraska, wanted to build upon the accessibility of www.... Read More
Farris Olinger Joins Pickering Team

Jun 27, 2011 — Farris Olinger Joins Pickering Team

We are excited to announce the addition of our newest account director, Kathryn Farris Olinger. She has joined the team in Lynchburg, Virginia, in response to the acquisition of two national accounts headquarte... Read More
Central Virginia Orthodontics Launches Website

Jun 15, 2011 — Central Virginia Orthodontics Launches Website

Central Virginia Orthodontics (CVO) based in Lynchburg, Virginia, launched their new website — www.bracesbycvo.com — which provides visitors with valuable information pertaining to the practice, orthodontics, a... Read More
Pickering Launches Gering CVB Website

Jun 11, 2011 — Pickering Launches Gering CVB Website

Pickering Creative Group is pleased to announce the launch of a new website for Gering Convention & Visitor’s Bureau of Gering, Nebraska. The informational site – www.VisitGering.com – positions the area as... Read More
Pickering Welcomes Nick Lange

May 26, 2011 — Pickering Welcomes Nick Lange

Pickering Creative Group is proud to welcome Nick Lange, graphic designer, to the design team. Lange holds a bachelor degree in English from the University of Nebraska-Lincoln and received his associates of app... Read More
Pickering Launches Social Media Campaign for Amigoâs & Kings Classic

May 10, 2011 — Pickering Launches Social Media Campaign for Amigo’s & Kings Classic

Pickering Creative Group is proud to announce the launch of the Amigo’s & Kings Classic Facebook campaign. The business fan page — www.facebook.com/AmigosKings –– was launched in conjunction with a marketin... Read More
Pickering Launches New Website for Shotkoski & Associates

May 3, 2011 — Pickering Launches New Website for Shotkoski & Associates

Pickering Creative Group is pleased to announce the launch of a new website for Shotkoski & Associates PC. The informational site ­– www.shotcpa.com ­– utilizes the Drupal content management system ... Read More
Wilcox named Marketer of the Month by Lincoln AMA

Apr 7, 2011 — Wilcox named Marketer of the Month by Lincoln AMA

The Lincoln Chapter of the American Marketing Association recently named Trent Wilcox, Vice President of Pickering Creative Group, Marketer of the Month. The recognition is given to Lincoln AMA members who have... Read More
Pickering Welcomes Kelli Johns

Apr 6, 2011 — Pickering Welcomes Kelli Johns

Pickering Creative Group is pleased to announce the addition of Kelli Johns as Marketing Consultant. Johns will work with Pickering’s Marketing Services team in integrating strategy through all marketing, web d... Read More
Wilcox featured in American Advertising Federation website

Apr 2, 2011 — Wilcox featured in American Advertising Federation website

Pickering Creative Group vice president, Trent Wilcox, was recently featured in American Advertising Federation’s new member spotlight. In the interview, Wilcox talks about his interests in advertising, what ta... Read More
Pickering launches website for Brownstone Properties, Inc.

Apr 1, 2011 — Pickering launches website for Brownstone Properties, Inc.

Pickering Creative Group is pleased to announce the launch of a new website for Brownstone Properties, Inc., located at www.BrownstoneProperties.com. Founded in 1998, Brownstone is Lynchburg, Virginia’s premie... Read More
Pickering Launches Ironman Auction Website

Mar 28, 2011 — Pickering Launches Ironman Auction Website

Pickering Creative Group is proud to announce the launch of a new website for Ironman Auction. The e-commerce website developed in Drupal CMS—www.ironmanauction.com—allows visitors the opportunity to bid online... Read More
Pickering Launches New Site

Feb 11, 2011 — Pickering Launches New Site

Pickering Creative Group is proud to announce the launch of its new website at PickeringCreative.com developed with Drupal content management system (CMS). The new site focuses on creating an interactive user e... Read More
Pickering Launches Site for NCBB

Jan 11, 2011 — Pickering Launches Site for NCBB

Pickering Creative Group has designed and developed the new website for the Nebraska Community Blood Bank. Formed in 1968, the Blood Bank is a community based organization that collects, stores, and distribut... Read More
NCBB chooses Pickering

Nov 10, 2010 — NCBB chooses Pickering

Nebraska Community Blood Bank has selected Pickering Creative Group to lead the design and development of their new website. Located in Lincoln, the Blood Bank was formed in 1968 as a community-based organizati... Read More
Pickering to Participate in B2B Show

Oct 11, 2010 — Pickering to Participate in B2B Show

Pickering Creative Group will be participating in the Lincoln Chamber of Commerce B2B Tradeshow on October 19, 2010 at Pershing Center. The Pickering team will be there to talk about marketing, great design, ec... Read More
Michael Keiser Joins Web Team

Oct 8, 2010 — Michael Keiser Joins Web Team

Pickering Creative Group is pleased to welcome Michael Keiser as the newest member of its web development team. A graduate of Southeast Community College, Michael has more than five years of web development exp... Read More
Midland U Launches New Website

Sep 24, 2010 — Midland U Launches New Website

Pickering Creative Group is pleased to announce the launch of a new website designed and developed for Midland University, located at www.MidlandU.edu . The website is one of the primary components in Midland’s... Read More
Kasey Matoush Joins Pickering Team

Sep 17, 2010 — Kasey Matoush Joins Pickering Team

Pickering Creative Group is pleased to welcome Kasey Matoush as Business Development Manager. With more than eleven years of business development experience, he brings tremendous experience and expertise to ... Read More
Wilcox Promoted to Vice President

Sep 13, 2010 — Wilcox Promoted to Vice President

Pickering Creative Group is pleased to announce that Trent Wilcox has been promoted to Vice President. Trent has been with Pickering for three years, and was formerly Director of Creative Services. In this new ... Read More
Pickering Walks to Benefit Alzheimer's

Sep 1, 2010 — Pickering Walks to Benefit Alzheimer's

Today more than 5 million Americans are living with Alzheimer’s. In addition, 78 million baby boomers are approaching the age of greatest risk for developing this fatal disease. Now is the time to act to end th... Read More
New Website for Leadership Resources

Aug 13, 2010 — New Website for Leadership Resources

Pickering Creative Group is pleased to announce the launch of the redeveloped website for Leadership Resources, located online at www.LRsuccess.com. Lincoln-based Leadership Resources offers professional develo... Read More
Pickering Continues CVO Partnership

Aug 4, 2010 — Pickering Continues CVO Partnership

Pickering Creative Group is proud to continue its partnership with Central Virginia Orthodontics (CVO) as they open their newest location on Timberlake Road in Lynchburg, Virginia. Pickering worked closely with... Read More
Nature's Variety Launches New Site

Jun 22, 2010 — Nature's Variety Launches New Site

Pickering Creative Group is pleased to announce the launch of a newly redesigned website for Nature's Variety, located online at www.naturesvariety.com. Nature's Variety is an all-natural pet food manufacturer ... Read More